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hardware store literature : history

Listed here are history (and future?) of hardware retailing (also ironmongers, eisenwaren, &c.), trade journals, handbooks, etc. No recent additions.

John McVey
19 June 2011
 

  1. Regina Lee Blaszczyk. Imagining Consumers: Design and Innovation from Wedgewood to Corning (2000). Blaszczyk’s discussion of the growing expansion of hardware store offerings to compete with chain variety stores, leading to a mimicing, albeit at miniature scale, of department stores, does accurately capture the McVey merchandising trajectory into the 1960s, although it was later abandoned as the store got out of most housewares.

  2. Ray Bradbury. The Great American What am I doing here, and why did I buy that? Hardware Store. (1987). In Ray Bradbury, Yestermorrow: Obvious Answers to Impossible Futures. Santa Barbara: Joshua Odell Editions / Capra Press, 1991.

    Hardware store as idea/dream merchant.

    So are most of us fearful of thresholding hardware emporiums because, while we may have a love object in mind, we rarely know the name of the damned thing. It follows then that your prescient 2001 doodad shop must post a sign above the front door : HARDWARE SPOKEN HERE.

    See also entry for Bradbury’s June 2003: Way in the Middle of the Air, in The Martian Chronicles (1950).

  3. Gerald Carson. The Old Country Store. New York: Oxford University Press, 1954. xvi+330p.; illustrations, appendix, chapter references, and index.

    Book is divided into two parts, treating 1791-1861 and 1861-1921, respectively. Enormously enjoyable, instructive. Stationers printed and bound-up memorandum books for country dealers listing the articles that a general store handled, with room at the left margin for the owner to put down the quantity he wanted before he visited the markets, a wise protection against the blandishments of the Pearl Street drummer with his smooth tongue and tempting loss leaders. At the right side of the page there was space for jotting down the prices paid. Being made of all-rag paper which would stand repeated erasures, the book could be kept and used for years. One such memorandum book, bound in scuffed old leather and marbled boards, has the title The Merchant’s Memorandum and Price Book... A general remembrancer for Mercantile Gentlemen... embracing the leading articles of merchandize in common use for the country trade...

    Confirms (p154) my sense that daily newspapers devoted considerable coverage to patents issued by the U.S. Patent Office.

  4. Thomas D. Clark. The Country Store in American Social History. Ohio History 60:2 (April 1951) : 126-144

    Elegiac in tone, but interesting. I ruminate about E. H. McVey, whose backbround in Indiana must have informed what he did with his hardware store in Annandale (Los Angeles), ca 1910. Eagle Rock at that time may have looked bucolic, but would soon be filled with houses. The hardware/country store genres were subject to constant revision. Restless, he closed the business, started a succession of others (a gas station, lunch counter).

    The Ohio Historical Society provides access to this article here.

  5. Carl W. Dipman. The Modern Hardware Store. New York : Good Hardware / The National Magazine of the Hardware Trade / The Butterick Publishing Company, 1929.

    The old-fashioned hardware store was to a large extent a store room. The dealer was a storekeeper. But the modern hardware store must be a scientific salesroom. The dealer must be a modern sales engineer. In this evolution there has come into use a new type of salesmanship. For the want of a better term let us call it silent salesmanship. While personal salesmanship still has and always will have its place in the hardware business yet it must be supplemented with this new silent salesmanship.

    There is an emphasis on open display of merchandise, design of table and wall displays; store layouts. Many photographs. I gather that much or all of the contents are taken from the Good Hardware trade magazine.

  6. Charles P. Forbes. The merchant’s memorandum and price book : adapted to the principal branches of mercantile business. Particularly designed as a pocket memorandum for the country trader. Boston: Published by John Marsh, 96 & 98, State Street. 1827.

    A digitized copy of a microfilmed copy of this item (at Harvard) is available in the Goldsmiths’-Kress series (number 25278.5). The book is described as xvi, 182, and 16cm high. Pagination quite confused, but there are 185 printed leaves. The scan or microfilm appears to omit blank pages.

    The author’s name appears only on page ii, in the copyright notice.

    The book contains: Preface iii-v; Errata vi; Contents vii-ix; Subscribers' Names, with their Residence and Occupation (and classified by hardware, dry goods, crockery, WI — West Indies? — goods, and books & stationary [sic]) for Boston, New York Philadelphia, Baltimore and Albany, xi-xvi; and then the lists as described in the TOC, running pp (9)-182.

    forbes_merchants_memorandum_1827_TOC_600w385h.jpg

    TOC, three pages vii-ix, Charles P. Forbes. The merchant’s memorandum and price book (1827).

    Note that under hard ware is listed not only carpenter’s, cooper’s, and shoemaker’s tools, but buttons, glass and earthen ware and wooden goods. The distinction is, indeed, hardness: we find W.I. Goods (13-17), including soda and other alkalis, coffee, cotton, cocoa, fish, fruit, molasses, oil, rice, spirits, sugar, spices, etc.; followed by dry goods and, near the end, crockery. The last four entries are a miscellaneous list of paints, dye stuffs, military articles and stationary.

    This book is an instance of the relationship of language (and list-making) to hardware selling; it is a kind of wish list, as well, and akin to the want books maintained by hardware store clerks in more recent years, and probably even today. Blank want books — like ledger interleaves — also ended up in the hands of sons and daughters, for their own writing and drawing.

    I provide these images of (the printed content) of several pages with some qualms: (1) haven’t (yet) sought permission; (2) they are of digitizations of b&w microfilm that completely loses a sense of their disposition on a page: how much space at left and right, for annotations. Will seek to do better in both ways.

    forbes_merchants_memorandum_1827_p87p129_600w459h.jpg

    printed content of pages 87 and 129: both include wide left and right margins, but cannot determine width from available images, Charles P. Forbes. The merchant’s memorandum and price book (1827).

    forbes_merchants_memorandum_1827_pp130-1_600w451h.jpg

    printed content of pages 130 and 131: both include wide left and right margins, but cannot determine width from available images, Charles P. Forbes. The merchant’s memorandum and price book (1827).

    The space at left of each text block is for noting quantity needed (written preparatory to visiting market; the space at right of each text block is for noting the cost and price of those articles for which it is necessary to have a price book (and thereby maintain one’s margin on the item). I show all the nail entries, because of their intrinsic interest (to me).

    Sparable? derives from sparrow-bill (because it has the shape of a sparrow’s bill) : A small headless wedge-shaped iron nail (stouter than a sprig), used in the soles and heels of boots and shoes. (OED (Second edition)).

    forbes_merchants_memorandum_1827_p33p53_600w454h.jpg

    printed content of pages 33 and 53: both include wide left and right margins, but cannot determine width from available images, Charles P. Forbes. The merchant’s memorandum and price book (1827).

    The table (on page 33) for Lustring & Satin Ribands extends for two subsequent pages; it provides an example of an arrangement frequently encountered in later telegraphic codes, where the intersection of column and row yields — rather than a notation of stock on hand, or price — instead a single codeword.

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  7. Walter A. Friedman. Birth of a salesman : the transformation of selling in America. Cambridge: Harvard University Press, 2004

  8. Carolyn M. Goldstein. Do It Yourself: Home Improvement in 20th-Century America (Princeton Architectural Press, 1998). Includes a photograph of Fred P. Johnson’s store in 1924, but no mention that Mr. Johnson was the inspiration for the Mr. Oswald series, drawn by Johnson’s son Russ. Excellent study.

  9. Fred C(harters). Kelly (1882-1959).A Soft Spot for Hardware, in The Rotarian 93:6 (December 1958): 28-30. Google scan here.

    Looks at changing merchandise mixes in hardware catalogues of the late 19th century — evidently the catalogues of Hibbard, Spencer, Bartlett & Co. of Chicago, founded by William Gold Hibbard, that recently celebrated its centennial. Kelly was the author of that firm’s history — Seventy-five years of Hibbard Hardware (1930).

  10. Cecil A. Meadows. The Victorian Ironmonger. (Shire Album No. 32.) Alesbury (Bucks.): Shire Publications, 1978 (2nd edition 1984).

    A brief illustrated study, quite good. Author apprenticed in the late 1920s, to one of the last of such ironmongers trading in Norwich. Contents: Origins of the name and trade; Trade signs; The growth and decline of the furnishing ironmonger; Supplies and inventions; Purchasing methods; Trading and delivery; Price codes and stock marking; The office; Manufacturing; The stocks; Bygones.

  11. Saunders Norvell (1864-1949). Forty Years of Hardware. Illustrations by Serena Summerfield. New York: Hardware age, [c1924]

    Saunders played many roles in the hardware business — shop clerk, traveling salesman, sales manager, head of a hardware concern, and later writer. He is described in Friedman’s Birth of a Salesman (2004).

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  12. An Omnibus Store, in Mercantile Miscellanies, taken from The Philadelphia Merchant, in Hunt’s Merchant’s Magazine and Commercial Review, Conducted by Freeman Hunt, A.M. 32 (January – June 1855). Google scan here.

    Division of trade into distinct branches appears to be in the natural order of things. Even where two or more branches are yet united in the same establishment, there is an avoidance of incongruity—as when fur robes are kept for sale in a hat store—or where extremes meet, as in straw bonnets and boots and shoes. The tendency, in all great commercial marts, is to simplification... One who is familiar with this subdivision of trade, and who knows little even by hearsay of the rough and tumble of mercantile life in newly or sparsely settled country districts, would be greatly amused by spending a day in a specimen omnibus store of some regions in the West... His store is indeed an aggregation of stores.

    The passage goes on to list, in an adumbrative literary style, all of the stores contained within this single enterprise —

    It is a grocery store, with tea, sugar, rice, coffee, spices, molasses, dried fruits, &c. It is a hardware store, with cutlery in variety, axes, rifles, divers mechanics’ tools, kitchen utensils, agricultural implements, bar-iron, nails, &c... It is a book and stationery store, equal to the ordinary requirements of the vicinity...

    Hunt’s Merchant’s Magazine offers reports, analysis and statistical tables representing so-called difficult typography.

  13. Some beautiful photographs of eisenwaren — German for ironware — interiors are included in Max Galli, Vom Charme der alten Warenwelt (1992).

    A recent trip to Turkey reminds me that the concept of hardware retailing is not universal, but falls within different genres in different countries, different times. I imagine a book that would give a sense of those different genres, inspired in part by the Galli book.

  14. William G. Smythe. The Hardware Trade in the United States, in The Chatauquan 29:2 (May 1899) : 114-119.

    More about manufacturing the retailing, a belles-lettristic account, e.g., Perhaps when all is said no hardware device adds more to the comfort and security of every-day life than the various contrivances for keeping the wrong person out.... Find here.

  15. Vince Staten. Did Monkeys Invent the Monkey Wrench?: Hardware Stores and Hardware Stories (1996).

    Author grew up at the register of (his> father’s hardware store, in Kingsport, Tennessee. Looking through it today (18 June 2011), I see I’ll need to read it more thoroughly. Good observation at p234: No hardware store can be completely typical of the industry.

  16. Paul E. Teague. My Alma Mater: The Hardware Store. Design News 59:8 (2 June 2003): 14

  17. Robert Klose. Hardware the Old-Fashioned Way, in collection of author’s essays Small Worlds: Adopted Sons, Pet Piranhas, and Other Mortal Concerns (University of Missouri Press, 2006): 129-30. And in its original setting, Christian Science Monitor (28 June 2000) here. (Search the CS Monitor for hardware store + klose — hardware stores turn up a lot in his essays.)

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  18. The National Building Museum in Washington D.C. has a more general architectural scope, but has hosted exhibits on corner stores, tools as art, and home improvement. The Museum also publishes the journal Blueprints, whose backlist articles are fully indexed here.

  19. The National Retail Hardware Association site used to offer links to retailer sites, some of which feature historical material. Always looking forward, NRHA has purged that resource. One of those sites is that of
    Cornell’s Hardware in New York,
    which fortunately still exists.

  20. Hardware Dealer’s Magazine (1910)

    Listen in on this question box discussion about merchandising (1) second-rate goods as a response to racket store competition and (2) selling clocks and watches, if jewelers oughtn’t to be selling cutlery, in March 1910. The evolution of retail genres and merchandising proprieties, and the debates that accompany them, goes way back. Page 611 includes a discussion of getting into sporting goods, and catering to the ladies’ trade.

    Mutability of the hardware store genre happens gradually. Week after week, the buyer goes through his want book with the visiting salesmen from his jobbers. Micro decisions are made about whether to replenish, increase or reduce supply of one product or line, or drop it entirely, and/or add another. Over and over, week after week, year after year. The store will go from castiron cookware to all manner of pots and pans and housewares generally, and then decades later get out of them entirely. Some dealers took on radios when they were new, later televisions. Some probably got out of hardware entirely for these new lines, that performed well for them.

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  21. Hardware Dealer’s Magazine (1908)

    Cover page, January issue. But editorial copy starts here.

    Try A trip through a thoroughly modern jobbing house : systematized business, here (regards the Norvell-Shapleigh Hardware Company, in Chicago). Jobbers versus retailers here.

  22. Good Hardware

    Styled The National Magazine of the Hardware Trade, this retail-trade journal was published by Butterick, also publisher of the Delineator fashion magazine.

    good_hdwe_vises_may_1931_580w528h.jpg
     

    The cartoon above appeared in the same May 1931 issue that carried a long essay entitled Just Imagine, in which O. L. Davis asks and answers, If this is the city of 1980, What will the hardware store of the future be like?. In the story, Harry is somehow transported from 1931 to 1980, where he is amazed by the hardware store of tomorrow. For example —

    I used to have more paint in my store than you have here, said Harry.

    Yes, I’m sure you did, but remember that was in the lead and oil era when it was necessary to stock a complete run of sizes and colors in several kinds of paint, such as house paint, interior paint, floor paint, cement paint, enamels, etc., all different and made for specific uses.

    You are correct, we did, said Harry.

    One line of this ’Super-Synthetic’ is all we need to carry today. One paint serves all purposes, exterior, interior, under water or on cement floors. It adheres to all paintable surfaces and lasts more than three times as long as the old-time paints...

    Time-traveling Harry is also amazed by television, which is used to demonstrate articles the customer had asked for but was not carried in stock by the store.

    But the story shifts from merchandising and the larger, cleaner, quieter, brighter store interior, to the nature of competition in 1980. The solution was a binding of manufacturer, jobber and dealer, all in a battle to defeat the mail-order houses and the chains. Indeed, at least half of the article is devoted to this topic, and may presage the cooperative initiatives of John Cotter and others, in the 1950s and 1960s.

    On John Cotter and the TrueValue chain, see

  23. Hoover’s Profile: True Value Company, a quite good article by Ellen D. Wernick, updated by Christina M. Stansell. No date, most recent entry in Further Reading is 2005.

  24. Edward R. Kantowicz. John Cotter: 70 Years of Hardware (Chicago: Cotter & Company, 1987).

    Some hardware retailers resisted the Cotter organization, sensing that it would threaten their independence. For some, Cotter was akin to socialism; they may also have enjoyed their years-long weekly conversations with favorite salesmen. The bias was certainly held within the McVey family; I put it aside as I read Kantowicz’s excellent book.

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  25. R(ichard) R(ichardson) Williams, compiler and editor. Hardware Store Business Methods (New and Enlarged Edition). New York, David Williams Company, 1901

    Among Rules and Regulations for the Hardware Store (pages 1-6) are these: 1. Keep your eyes on the front door. Customers should be waited on promptly and pleasantly. 46. Conversation with the bookkeeper, or the cashier, except on business, interferes materially with the work. Do not forget this.

    Cost Marks (pages 153-156) includes these illustrations of same.

    hardware_cipher_circle_154_425w161h.jpg

    The cipher systems shown below are not related to the above; they are reminiscent of the (pre-Braille) blind alphabet submitted by Robert Milne, himself blind, in a competition sponsored by the Society of Arts for Scotland, in 1836, a section of which is shown here :

    milne_alphabet_425w27h.jpg

    They also relate to some of the telegraphic alphabets, such as the Dean alphabets described here.

    hardware_cipher_154_425w177h.jpg

    hardware_cipher_155_425w257h.jpg

    "The principle upon which the cost mark is constructed is that the dashes at the top of the perpendicular lines, on either side, count for one; those at the middle, on either side, count for two, while those at the bottom of the perpendicular lines, on either side, count for three. A perpendicular line alone represents 0. The mark at the bottom of the cut is given as an example showing how a cost mark may be written, in which the same figures are repeated while using different signs. The example, it will be seen, reads $55.66... From the examples given it will be readily seen that a large variety of diagrams can be made the basis or key from which a cost mark can be evolved.

    Fully indexed (pp 221-227). Advertisements for other Iron Age publications include Multiple Index Price Books, with their index rerum-style classification format.

    hardwarestorebu_241_425w368h.jpg

    Apologies for this long digression on a minor part of this textbook. From the same book, see Arrangement of Catalogues and Price-Lists (pp 93-102), here from Williams, Hardware Store Business Methods, 1901.

    So organized! Roughly contemporaneous with the Sweet’s Catalogue (first appeared in 1906), Library Bureau products, &c., &c. Note copies of Iron Age stacked second from top, at left. Can the system hold up once the cabinet is full? Luckily, there’s an index, and numbered shelves and drawers.

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