Working out poster text
Ideas for poster line text and photos.
(Show no humans. Allude to physical abuse and emotional abuse.)
1. It’s lonely at the top. (dog left outside, in yard?)
2. My kennel isn’t a babysitter. (dog in a kennel)
3. Unknown message. (a dog and a dog house, have dog “cut out” of image, add dotted line around shape of dog)
(Show pure bred “power breeds”- Pit bull, Rottweiler, Chow Chow, Doberman)
1. Who’s the guiltiest of them all?
2. What’s the verdict?
3. We the jury find…
4. Who’s to blame?
5. One in the same
Or no words ~
1. a large X on a German Shepherd’s face and a check mark on a Golden Retriever’s face - approving a dog based on breed
2. Large red K, idea of the scarlet letter. Pit bull has a K for killer.
3. Third one unknown right now.
1. Animal first. Companion second.
2. My name doesn’t make me.
3. Table for two.
Book to accompany poster.
For each set of photos there will be a book that goes with it, sort of a “here’s more info…” type deal. There will be three books. The covers of the book with be one of the photos from each campaign. Book will include an opening paragraph by me, then a few (probably five) articles to follow showing different points of view on the subject matter.
These are two paragraphs I’ve been trying to work out as the opening paragraph of each book.
Abuse opening paragraph
There are different types of abuse when it comes to owning a pet. There, of course, if physical abuse but there is also emotional abuse. Dogs, just like human beings, need sunlight, exercise and fresh air. What is the purpose of owning a dog when you have a full time job that requires most of your attention? What about giving a pet the full attention it deserves? After all, a kennel isn’t a babysitter.
All too often we seem to forget that out beloved pet is an animal at heart. We can dress them in clothing, call them our “babies” and treat them another family member but this doesn’t change their true nature. They are an animal first and a companion second.
None of these are completed ideas. This is just to show a process of figuring out tag lines or body copy of posters and also a book to accompany those posters.