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kind of a non sequitur

snow beyond, 20 January 2019

foreground paper, cover note to Rob Walker, “The Expensive Type / Why so many luxury fashion logos are choosing simplicity over standing out” in Bloomberg “Pursuits” (November 26, 2018)
same article, different title, here

Luxury typography is kind of a non sequitur.
— Peter Saville

22 January 2019

tags: frost; non sequitur; tone; typography; windows; Peter Saville